- Mission: To provide high-quality ENDS solutions aimed at helping smokers transition to vaping, with a long-term goal of becoming a top global ENDS provider by 2030.
- "True NASTY" Flavours: Known for high-quality, meticulously crafted flavour profiles—often focusing on fruity, icy, and intense tastes.
- Ecosystem: Offers a complete ecosystem including e-liquids, closed-pod systems (NCIG), and disposable vapes (NASTY FIX, Nasty Bar).
- Innovation: Features R&D (Nasty LABS) focused on trend-setting designs, such as mesh coil technology, adjustable airflow, and animated LED screen
NASTY Worldwide is a globally recognized, award-winning Malaysian vape brand founded in 2015, originally starting as an e-liquid manufacturer. It has evolved into a comprehensive Electronic Nicotine Delivery Systems (ENDS) solutions provider, operating in over 80 countries with offices across Europe, the Americas, and Asia.
